illustrated materials for publication:
Write illustrated material within a rough layout
you are writing anything which mixes text and illustrations (i.e.
pretty well anything in the learning materials area except basic
teachers' notes, these days!), write the material initially roughly
page for page, as you imagine it will be eventually. For example:
Set the outside margins roughly where you would like them to be in the
final product (taking into account the page size you envisage);
Make it two columns if you think that best fits your needs (usually
desirable on a large page size to avoid making the lines of text too
- include boxes where the illustrations should go, with a brief indication of what the illustration shows.
are bit of a problem, but if you work in 12 point Times Roman, with the
space between lines as you would like it in the eventual typeset
version, you won't go very far wrong (unless you are writing for very
you already have a publisher, it's a good idea to discuss things like
overall page size and number of columns with your contact there, so you
are agreed in advance on the approximate format - of course, if the
material has been commissioned, they may already have included such
things in their own initial brief to you.
one expects an author to be a professional page designer, but doing it
the way I've suggested means that you know from the start the text and
illustrations will fit together properly. You will avoid, for example,
the situation where there is an exercise on one double-page spread,
based on a picture which will only fit on the previous spread or the
next one. (Or, in practice, doing some annoying rewriting at a late
stage to avoid that happening!) You will also have a pretty accurate
idea of the overall length of your material.
your material will go on to a professional designer, for technical
reasons you will probably have to send an electronic version which
strips out some of the formatting (e.g. reverting to one column, taking
out the illustration boxes and moving any illustration briefs to a
separate list) - but this doesn't take all that long, and the effort is
outweighed by the advantages of the initial 'rough layout' approach, I
All this can, however, be subverted by a failure to take account of:
Be realistic about what will fit on a page!
There is always a temptation to try to fit too much on a page. Too liitle white space makes for poor readability.
it isn't directly their responsibility, I have found that even authors
who are realistic about their own text sometimes expect miracles from
the artist doing the illustrations. If you ask for a picture three
inches by two, showing twelve items all of which should be labelled,
the least you can do is provide a detailed rough drawing showing how
this can be achieved - not! (Unlike the complete Oxford dictionary in
two volumes, ELT publishers don't normally provide a free magnifying
glass with each copy.)